What Did You Do To Your Uniform? | DieselFish Dragon Boat Team

DieselFish changed its look because it doesn’t follow. It leads.

By Alex Ling, the Minister of Newbie Happiness

 It’s getting hard to tell dragon boat teams apart, isn’t it?

Green, green, green…. Everyone is wearing neon green.

Now, we all look the same!

DieselFish feels these teams diluted their branding (and ours) by adopting our signature color. We did it first and best, way back in 2007.

At a recent race, we looked around, saw the sameness, and knew we had to change.

Because teams should never follow. They must lead the way.

To grab the lead, teams must use every resource available. DieselFish has some talented designers on its roster. Anna and Angeline created a striking new uniform loaded with design details that are practical and symbolic.

How can you miss our new signature color? It’s an ultra-bright shade of blue that we call “DieselFish Electric Teal.” “We picked this color to stand out from the crowd,” said Anna. “It’s so bright, you can’t help but notice us. It will also be easy to spot us from the shore when we’re racing.”

We’re also proud of the biomechanical fish swimming on the front of the uniform. “It’s a diesel-powered fish,” Anna explained. “This fish is powerful in the water, just like us!”

DieselFish has also received compliments about the mighty ocean waves that pound our sleeves. “We added the waves because the water at our practice site gets choppy sometimes,” said Angeline. “The waves also make the sleeves visually pop out more.”

“It was hard to get rid of our old uniform,” said Coach Marynka Rojas. “I’m going to miss the bright green, but it had to be done. We can’t lead if we blend into the crowd. The team had to let go of the past and look toward the future.”

DieselFish has never been faster or more fashionable. Look for us at our next race. We’ll be the electric teal streak surging towards the finish line.

DieselFish will paddle during the Fall/Winter 2017 season. Email me at dfcaptains@gmail.com for free dragon boat lessons in Redwood City.